Ford Focus & Mondeo sedans not planned for India

Ford Focus & Mondeo sedans not planned for India

Ford India reveals that they are not considering to enter the diminishing D1 & D2 sedan segments in India. Hence, introduction of the Focus or Mondeo sedans has been completely ruled out.
The D-segment has been witnessing reducing sales year-on-year with potential customers now opting for bigger SUVs at almost the same price. There’s barely any model which sells in 4 digit figures every month. Forget a single model, but the full size of this segment is just 1,479 units (June 2015) combined. This is not really convincing for a manufacturer to incur huge investments for a new model.
Also, importing the Focus & Mondeo via CKD kits would result in higher pricing, which will not really attract a lot of buyer attention.
Ford however is taking a shot at introducing a halo model in the Indian showrooms, the MUSTANG. This will make sure there is some glamour in their showrooms alongside their bread & butter models.
Ford will launch the Figo Aspire, Figo hatchback & new Endeavour SUV in India in this fiscal year.

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