Hyundai Verna struggling to fight City & Ciaz

Hyundai Verna struggling to fight City & Ciaz

A segment leader once upon a time, is not struggling to hold position at the #3 spot in the C2 sedan market.
The Hyundai Verna has taken a serious hit when it comes to sales figures and is now at a distant 3rd spot in the segment.
Earlier, while the Honda City was sold in a petrol-only avatar & when Maruti Suzuki was not present in the segment; Hyundai dominated the C2 sedan market with the Verna. But now, with the new City & Ciaz in the market, the Verna, which is a bit older now is struggling to find buyers.
June 2015 sales:
  • Honda City – 7,187 units
  • Maruti Suzuki Ciaz – 3,700 units
  • Hyundai Verna – 1,620 units
Sales of the Verna have fallen for the 3rd month in a row.
The next-generation Verna is still over a year away & seems like the recently launched facelift is not doing any good to revive the sales charts.

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