Royal Enfield wants to build more bikes, faster

Royal Enfield wants to build more bikes, faster

Royal Enfield wants to manufacture & deliver more bikes to customers, faster than they can currently manage.
By December 2015, Royal Enfield plans to increase production capacity to 52,000 units a month from the current 36,500 units a month.
Royal Enfield has already recorded over 45% growth in the 1st half of 2015.
The brand has also acquired land for a 3rd plant near the existing facilities for Rs. 70 crore.
Annual production for 2015 will be 4.5 lakh units.
Royal Enfield wants to reduce the waiting period on popular models which could result in the customer looking elsewhere.

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